White Castle is promoting a different kind of sliders.
The fast-food chain, known for its small, square “slider” hamburgers,” is now a sponsor of USA Luge, whose sliders are eyeing the PyeongChang Olympics in 10 months.
It is now the title sponsor of USA Luge’s off-season recruitment program, the White Castle USA Luge Slider Search.
“At White Castle, a family-owned business for 96 years, we have been serving The Original Slider for nearly a century and pride ourselves on knowing a thing or two about sliders,” said Lynn Blashford, Vice President of Marketing at White Castle, in a press release. “When we discovered that USA Luge was looking for the next generation of sliders, we knew that White Castle could help fuel their efforts and hopefully help them bring home coveted medals for many Winter Games to come.”
More on the two-year partnership is here.
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U.S. luger Kate Hansen captivated onlookers on Monday, but the most captivating performance might have come before her two luge runs. Her spirited dance routine just needs to be seen to be believed, but luckily, she provided NBC with an in-depth explanation of what inspires those moves.
As it happens, it’s “strictly Beyonce.”
The 21-year-old explained that listening to her “girl B” sends her off “into her own world” in which she is clearly uninhibited when it comes to elaborate public dancing.
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Her analysis is priceless, and Hansen even gives NBC a bonus dance after asking reporter Lewis Johnson to “drop a beat.”
Seriously, though, you won’t regret watching it.
The U.S. will send 10 lugers to the Sochi Olympics, including the youngest American men’s luger in Olympic history.
Tucker West, 18, and Aidan Kelly, 19, were the final two men to qualify after World Cup results in Park City, Utah, on Saturday night.
First-time Olympians West and Kelly join 2010 Olympian Chris Mazdzer on the U.S. Olympic Team. Mazdzer, who was 13th at the 2010 Olympics, won his second straight World Cup silver medal Saturday.
The women’s team was set Friday — three-time Olympian Erin Hamlin and first-time Olympians Kate Hansen and Summer Britcher. The U.S.’ top luger last season, Julia Clukey, did not make it.
The doubles teams are Matt Mortensen and Preston Griffall and Christian Niccum and Jayson Terdiman.
The U.S. has won four Olympic luge medals, silver and bronze in doubles in 1998 and 2002.
Canadian keeps U.S. from historic sliding weekend